Everything is connected.
I offer a spectrum of interconnected services that will help you get started.
Strategic Planning
Whether you are introducing a new initiative, building a department or simply trying to establish your communications budget, developing a strategic plan is an important first step. I can help you develop long- and short-term strategic communications plans that guide your tactics and timelines.
“Deb has a unique ability to understand what her clients are asking for and need, even if the client isn’t sure. She delivers results that are rooted in wise communications practices and perfectly matched to project and personality.”
Website Content Strategy & Development
Anticipating and meeting the needs of your audience is critical to building a successful website. I help you identify your target markets and anticipate their needs, craft and organize your content, and establish clear and consistent language and protocols that will make your website user-friendly.
“Deb helped us see things from an external point of view and eliminate confusing and conflicting language and jargon. Her perspective, guidance and ability to get to the heart of what we were trying to communicate was critical to the success of our project.”
Brand Identification
If you and your organization don’t have a clear and common understanding of your brand, you can’t expect others to figure it out. I can help you discover, articulate and reveal your brand identity — a critical foundation to an effective communications program.
“Deb helped us uncover what’s important about our organization’s identity and stay true to it through all the moving pieces of our rebranding.”
Writing
Crafting easy-to-understand key messages and weaving them into engaging content can be tricky. It's what I do. I write everything from websites to catalogs, press releases to policy papers, brochures to business plans, and all the in betweens. I am a member of the Center for Plain Language and am always eager to help my clients better understand and abide by its principles.
“Deb has a wonderful ability to take raw information and organize it into interesting, clear and compelling content.”
Project Management
Moving a project from concept to completion requires ongoing coordination and communication among members of the project team. I work with both internal staff and external contractors to nurture a collaborative, efficient, flexible and respectful process for identifying and meeting deadlines.
“Deb guides conversations that help people get out of the weeds and focus on the big picture. She is able to move teams from talk to action. She can manage the details while always being focused on big goals.”
Clients will say, "This is what I need to accomplish. How can you help me?" I create a proposal that suggests an approach and a budget and outlines the deliverables. This helps frame and facilitate a conversation about how we can work together.— Deb