Together, we get the job done.

Every one of my clients is unique. Each project takes its own twists and turns.


While the communications skills I bring to my work are important, I find that trust, flexibility and collaboration are the keys to success. I value the relationships I have with my clients and know that we need to work together to get the job done. Read about some of the projects we've completed together.


Wayzata Public Schools Logo

Wayzata Public Schools Brand Identity & Website

I was hired to help provide a strategic lens and manage the timeline for the school district's website update. I worked closely with the communications team to identify goals for the new site — responsive, on brand, easily skim-able, ADA compliant — and the strategies for achieving them. We also worked closely with department and school content specialists and web editors to reduce content and apply the principles of plain language. Together, we reduced the size of the website from 16,000 to 800 pages and organized it to be more user-friendly. I had previously guided the district in establishing an updated brand identity. 


City of Minnetonka Logo

City of Minnetonka Brand Identity

I was hired to help the communications team articulate the city's brand identity. My work involved reviewing the results of the city's Quality of Life Survey, Housing Perceptions Study, community-wide visioning process findings, and demographic trends. I also interviewed city staff and members of the business community and conducted a competitive analysis of neighboring communities. From this research, I identified 20 key insights and developed a creative brief to guide the development of the city's creative assets, including a refreshed logo.


Cliff Law Logo

CliffLaw Brand Identity & Website

I was hired to create a brand identity and website for a new solo practice law firm. I worked closely with the attorney to identify key audiences and messages, and ultimately a brief to guide the creative work. I identified and worked with a graphic designer and a website developer. We delivered a logo and website. I was responsible for content development and project management.


Aurora Consulting Logo

Aurora Brand Identity & Website Content

I was hired to help the new owners of this established consultancy group develop a strategy and key messages for announcing the transition and articulating a new identity. It was important to honor the firm's founder and build upon her great legacy while signaling the beginning of a new era.


Minnesota Historical Society Logo

MNHS Strategic Communications Plan

I was hired to create a strategic communications plan for the Minnesota Historical Society's (MNHS) Historic Preservation Department, which comprised Field Services, the State Historic Preservation Office and Grants. My work involved listening to staff from all three departments, finding common themes among their messages, and convening conversations with the 25-person team to build consensus around the brand identity and key messages. 


Voyager Village Logo

Voyager Village Strategic Communications Plan

I was hired to develop a strategic communications plan for northern Wisconsin property owners association (POA). I worked with a two-person management team, a communications volunteer and board volunteers. Staff capacity for implementing communications was limited, but the need was great. The POA hired me to take them through a brand identity process and ultimately manage a the process of designing a new logo. I also worked with the designer to create a quarterly member newsletter, which was the primary communication with POA members (property owners) and led the the development, design and content creation for a public website. I also served an general consultant to help them keep their communications on brand.

 

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Every time I do a project I learn something new. I'm always investigating new trends, tools and research. This is a dynamic business and I try hard to embrace that dynamism.

— Deb