Everything is connected.
I offer a spectrum of interconnected services that will help you get started.
Whether you are introducing a new initiative, building a department or simply trying to establish your communications budget, developing a strategic plan is an important first step. I can help you develop long- and short-term strategic communications plans that guide your tactics and timelines.
Website Content Strategy & Development
Anticipating and meeting the needs of your audience is critical to building a successful website. I help you identify your target markets and anticipate their needs, craft and organize your content, and establish clear and consistent language and protocols that will make your website user-friendly.
If you and your organization don’t have a clear and common understanding of your brand, you can’t expect others to figure it out. I can help you discover, articulate and reveal your brand identity — a critical foundation to an effective communications program.
Crafting easy-to-understand key messages and weaving them into engaging content can be tricky. It's what I do. I write everything from websites to catalogs, press releases to policy papers, brochures to business plans, and all the in betweens. I am a member of the Center for Plain Language and am always eager to help my clients better understand and abide by its principles.
Moving a project from concept to completion requires ongoing coordination and communication among members of the project team. I work with both internal staff and external contractors to nurture a collaborative, efficient, flexible and respectful process for identifying and meeting deadlines.
Clients will say, "This is what I need to accomplish. How can you help me?" I create a proposal that suggests an approach and a budget and outlines the deliverables. This helps frame and facilitate a conversation about how we can work together.